Starting from scratch, learn how to open a store on shopify in 30 days—Day3

Free 14 days Shopify shop application,

https://www.shopify.com/?ref=laoqu

 Today is the third day when we learn about shopify and open a store together.

Wait, when I started to talk about the topic, I had to remind everyone again gently:

Don't urge me to update! ! !

I'm really about to be urged by you to get constipated these days~~~

What article I write on this official account, when to update, when to stop, do not depend on you, the final decision is my.

Writing this official account is purely to make friends, not to do charity... I think you should have the mentality that it is good if there is an update, if it is not updated, or if it is updated later, then it’s okay. Everyone With an attitude of learning.

If everyone thinks like this, you are happy, I am happy, don’t tell me, if you are in a good mood, I may shake the higher goods, but keep urging me to update, I will think in my heart, I owe you Ah, too lazy to write.

You see, the temper is so stubborn.

From another point of view, does it have to wait for me to update your Shopify to do it? If I don’t update, will you not do it?

What you need to remember is the core points and the logic in them. In my opinion, shopify is still just a shell, what is the core?

The core is still traffic.

Where does the traffic come from? Traffic is obtained from a variety of different channels. Regarding the acquisition of traffic, I have written enough on the official account. I really don't believe it. You will read every article carefully and absorb it thoroughly.

Okay, let’s talk about some additional topics. I hope everyone will be considerate of each other in this world. There are still a lot of things in my own work. I can really write it down every week, and I have been writing it for several years. Not easy anymore.

Therefore, tolerance and understanding are very important.

Okay, back to today's topic. Last day, we talked about the preparations for creating a shopify account and the basic settings of shopify's backend.

So, today’s main content has the following two parts :

• 3 points to keep customers
• 3 elements to pay special attention to when designing a store

As a store owner, you must always think about the question "With so many sellers, why do customers place orders from your home instead of another one?"

In fact, there are three points worth noting about your website:

Trust,

Urgency

Security

As a seller, you should think about these issues when you first design a store. A good store often allows consumers to quickly build trust, while feeling a sense of urgency and safety.

In the process of designing a store, to achieve this effect. Three elements are very important: theme (Theme), page (Page), navigation (Navigation)

01

3 points to keep customers

establish trust

Generally speaking, the first 7 seconds after a customer browses your store for the first time, will determine whether they trust you.

Therefore, it is best for your store to present a professional, transparent, and authoritative image, and to build trust in a short time. The following points need to be noted :

• Create professional logo and store design
• Publish high-quality content
• Customer Reviews
• Bind social accounts to let others like and share

Continuously creating a sense of urgency

Nowadays, a large number of e-commerce companies are flooding the Internet, with countless products of all kinds, and there is no absolute reason for others to buy your things.

How can customers choose you? At this time, urgency and scarcity are very important. Therefore, it is necessary to frequently plan some promotional activities with countdown tips.

Create an atmosphere where time is tight and products are scarce to stimulate consumption. As the saying goes, "After this village, there will be no shop." Using this psychology can greatly increase the conversion rate.

how should I do it? For example, when you are doing a promotional event, you say that a certain product will soon be off the shelf. Even if you want to upload it again in the future, you should remove the product after a while.

Doing so can create a sense of urgency, and fully demonstrate your integrity, so that customers can easily have a good impression of you and build trust more easily.

The easiest is to install a countdown plug-in, every minute will make you think of your favorite product, the discount is about to end, don’t hurry up and pay for it, as shown below:

Website security is important

Internet fraud incidents have been emerging in endlessly, and most consumers are very cautious about personal financial information. Therefore, it is very important to create a safe and reliable payment page and website.

Not only do consumers attach great importance to this point, search engines are also the same, which will affect the ranking of the website.

The following points can help ensure the security of the website :

• Install and register the security system
• The WordFence plug-in is free but powerful
• Convert the website to an https server

For example, the following icons are all familiar to us,

In addition, there are two points that need to be added:

Value old customers

Old customers who have continuous orders are very important to any industry. The same is true for e-commerce. You must ensure that you can provide long-term services so that you can gain customer stickiness.

Customers who can continue to place orders have a certain degree of loyalty, which means you can try to expand your business, because with the support of old customers, you can have a stable source of funds.

In the later promotion, we must ensure the quality of the product and the customers can benefit from it.

Plan promotional activities

Any opportunity to engage in promotional activities should be cherished. Because this is an excellent time to stimulate consumption and increase sales.

Especially when there are new products on the market, seize the opportunity. E-commerce is the future development trend, and you should think in place in the early stage of entrepreneurship and be prepared for everything.

02

3 elements to pay special attention to when designing a store

The quality of the website is very important, especially for search engine rankings. The top-ranked websites are generally very well designed and of high quality.

There are 3 very important elements when designing a store: Pages, Navigation, and Theme, of which the theme is the most important.

page

The page is the main information displayed by the store. By browsing the page of a store, you can clearly understand what the store looks like.

Let's set the page of shopify store below. Log in to shopify and click the button next to " online store " to preview the current shop.

The shop is in its original state before setting up. Click the following options to set them separately:

In the design of the shop page, several pages when we must add :

• About (About us)
• Contact (Contact us)
• Privacy Policy (Privacy Policy)
• Refund Policy
• Service Items (Terms of Service)
• Shipping Information

First, let's add an "About us" page. Click "pages" and click "Add pages" on the right:

For example, to add an " about us" page, write information about your store's introduction, brand story, etc. in the " Content " column.

You can refer to how some powerful companies write, but you must show your own characteristics.

At the same time, you can also add a logo or picture to the content part, click the " image " icon to insert a picture:

When finished, click "Save". In the same way, you can add other pages.

Let's add the " Contact Us " page again, here is a template to use.

You can click " page.contact " in the Template on the right to quickly create a template.

Preview the effect:

navigation

After all the pages are added good, to set " Navigation (navigation )", click on " Online Store " inside " Navigation ", there are two parts of " main menu (main the MENU) " and " footer menu (Footer menu) ".

First, set the " main menu ", click " main menu " to enter the settings, enter the name and link.

Then, click " Save ". Here you can add " About us ", " FAQs ", " Contact us " pages.

The "footer menu" can also be set. The "Search" page here is useless, you can delete it, just click the "Trash" button next to it.

You can add " Privacy Policy ( Privacy Policy) ", " refund policy ( Refund Policy) ", " Services ( Terms of Service) ", " Logistics Information ( Shipping Information) " and other pages.

You can add various pages according to your own situation. After adding the page, you can preview the overall effect:

theme

" Theme " is undoubtedly the most important thing, just like the appearance of a person, it depends on the first impression others have of you. After setting up all pages.

Next is to choose a simple and generous theme, so that all pages of the store are presented in front of customers with a good image. Speaking of choosing a shopify theme, I recommend Booster Theme first

Link address: https://boostertheme.com

The above themes are far better than the general themes, because they are specially designed by marketers and are mainly aimed at improving conversion rates. And the theme is completely customizable.

It can be redesigned according to your own needs, with complete functions and fast response speed. However, these themes are paid, you get what you pay for, and you know if you use it.

The main features of Booster Theme are:

• Product picture zoom function
• Information security
• The conspicuous "Buy It Now" button
• Countdown display
• Insufficient inventory alert
• Link to social account
• Show pageviews to stimulate consumption

But for most novice entrepreneurs, they want to save money as much as possible. If there are free resources available, they will try to make good use of free resources.

Next, let's introduce some free themes provided by shopify. Go back to " Online store " and click " Themes ".

Then click on " Free theme (as Free Themes) ", "next choose free themes (Explore as Free Themes) ."

There are a lot of free themes here, I suggest using Venture", "Supply", "Brooklyn" these three, the best one is " Brooklyn ". We can set up the " Brooklyn " theme

Click " Brooklyn ", click " Classic (classic) " and " Add Brooklyn(Add Brooklyn) " on the theme interface

After adding, you can click " Customize theme " to customize settings:

For example, let's set the basic settings of the store, we need to change the color of the buttons on the page.

Click " Colors " under " Theme settings " on the left side of the page , click the color next to the "button" to select the color, and then click "Save".

Refresh the page to see the effect:

In addition, you can download some themes and upload them to shopify, and then set them up again. Click " Upload theme " under " More theme " in the theme setting interface :

Then we upload and download the theme " Supply " on the Internet , and customize the " Customize ".

You can upload the logo in the " Header " of the shop page and modify the content of the " ANNOUNCEMENT BAR ".

After saving, take a look at the effect:

Set again " footer (Footer)" section, click " Footer" in " Settings (Settings) " under the " Select menu (the Select the MENU) ", select " Footer menu (Footer Menu) ", then save:

You can see that in the footer, the footer page set before has been added:

Similarly, you can set other parts according to your needs.

So far, today’s tutorial has been introduced, and it is really hard work to find screenshots~

To be continued. . .

This article comes from Gu Xiaobei's B2C blog