What do you think is the most important thing about cross-border e-commerce? I always thought it was, time.Have you discovered that in fact, one person works eight hours a day, but the real effective working time is only 3 hours at most.I often tell my students at the Union Club that I must spend my time on the core things. Many people do not have this concept. For example, some people do independent stations and encounter technical problems. Many of them study by themselves. In fact, this is a waste of time and can be solved by outsourcing.For another example, if you plan to write English articles to attract traffic, you should not hire people from China to write in your company. Most of the things you write will not be able to pass the test. Many people have not understood this truth, but in fact, it can be handed over. Foreigner, your efficiency and time will be greatly improved.I prefer to use tools. Many things can be solved with tools, so I don’t need to recruit a lot of people.In today’s article, let’s also talk about it. Assuming your money-making model is Dropshipping plus Shopify, how to automate this process.Generally speaking, we have to deal with many things when we do cross-border, such as:- Inventory management
- Advertising
- Supplier negotiation
- customer service
- Financial Audit
But you only have 24 hours a day, can you really do all this well?Therefore, it is necessary to choose some automated tools. Using automation can free you from some trivial tasks and do more important things.So the question is, how do we achieve it? Don't worry, here is the directory we are going to write today:— 1 —
First, let us first understand what is Dropshipping automation?Simply put, Dropshipping automation is to reduce your workload through the intervention of tools, so that you can focus on those more valuable things.You see that foreigners can all be automated in this regard, which can save a lot of labor costs.Regarding this aspect, I will also introduce more to you in the future.Of course, automation can't say that everything is automation, customer service, project planning, this kind of work still requires manual intervention.— 2 —
If you watch some dropshipping cases on Youtube videos, you will find that foreigners will more or less introduce many excellent tools.In fact, there are not many foreigners. Those who can outsource are outsourced. The remaining ones who can use tools are also solved with tools. Their performance is also very good.Many platforms on the market now have automated tools, and some can be directly tied to the company's ERP system. This shows that these tools still have a certain charm, I think, the charm of automated tools is mainly these points: Let me give you an example first, and everyone will be clear. If you do dropshipping without the help of automated tools, you need to manually complete the following tasks:At this time, you can imagine that if you want to put on the shelves 100 products and 1000+ products every day, then you must not be exhausted?The key is to make these things, which are just fur, but you spend a huge amount of time on fur, while you spend very little time on the core things. You see that many of us are doing such things.But if you install some automation tools, these things can be done automatically within a few minutes.In fact, if you really can’t take time off, you can develop hobbies, or do more field studies.Or use the time to run and run like me, and still exercise, the effect is simply not good.Cost-effective
Although some tools are more expensive, sometimes a tool can be used as a team. Compared with the employee salaries you have to pay, it can really save a lot of money.In this way, the money you save can be used to develop new products and research new tools. When one day your company is strong enough to hire new people, you will feel a sense of accomplishment in an instant.I am familiar with automation myself, so I always want to see if there are tools on the market to replace them. Tools are more obedient and more efficient than people.High precision
To give another example, some cross-border e-commerce companies allow their merchandisers to manually record orders, so some errors often occur, such as the wrong customer address, and the shipment quantity is not equal. It is strange that there are not many complaints refund .As for people, no matter how smart they are, they will make mistakes, but there will be fewer tools involved. More importantly, automated tools can also share data.For example, the information provided by the customer when placing an order can be automatically sent to your supplier. In this way, work efficiency and accuracy are improved.Reduce fatigue
Think about it, everyone. If you do everything yourself, you might not take it seriously at the beginning, but if your store's sales are getting better and better, can you keep doing this?- Adjust product parameters
- Write title
- Modify description
- Increase variant
- Update inventory from time to time
- Price adjustment
Every day, I am stuck with a bunch of data copy and paste and price check, do you feel like you are hollowed out?I feel that I am working hard. In fact, I said that many times I am doing things that are not related to the periphery (not touching the core), and many things need to pay attention to methods. — 3 —
Recommended automation toolsA thing that takes 30 minutes to complete, now can be easily done in 30 seconds after installing the automation tools. Next, I will talk about these automation tools in detail.
Product introduction automation
Recommended tool: Multichannel Importer https://apps.shopify.com/ced-importerThis tool, as you can see, can synchronize the products on Amazon, AliExpress, eBay, Etsy, Wish to Shopify storesYou can also edit products in batches, and you can use Amazon's FBA to ship to shopify independent stations.So it is very convenient.Product pricing automation
https://apps.shopify.com/oberloPrice changes are normal for a store, but some people have been stuck in the era of manual price adjustment due to poor information. In fact, there are many tools that can help you set prices automatically.For example, after installing the Oberlo plug-in on Shopify, use its "global pricing rule"-global pricing rule for automatic pricing.As shown in the figure below, you only need to set the corresponding pricing model, and the system will modify the prices of all products in your store in batches.For example, if the purchase cost of your product is 15 dollars and the multiplier you set is 2, then the price your customers see is 30 dollars. Product search automation
Recommended tool: Product Filter & SearchLink address: https://apps.shopify.com/product-filter-searchThis app has a relatively high score on shopify. It can filter and search products, and also automatically correct the spelling of words on the page. You can select more than 1 million products from it.This virtually saves you a lot of time.Order fulfillment automation
Recommended tool: Inventory SourceLink address: https://www.inventorysource.com/Many dropshippers take the goods directly from 1688 after the order is issued and then send them away, and some will directly find a professional order fulfillment company to be responsible for packaging and shipping. But this will also have some problems:- The actual product sent does not match the order information
- If customers complain about product and delivery issues, communication costs are relatively high. (Because there are a lot of people involved)
- Some hot items are in short supply, and the source of goods cannot be found in time.
Therefore, this tool is a fully automatic inventory management tool that can automatically synchronize your inventory, update websites, integrate orders, etc. It is really practical for people who do dropshipping.With this tool, your order will be automatically synchronized to your supplier. In other words, you do not need to do anything to complete the order fulfillment.Order tracking automation
Recommended tool: AfterShip https://apps.shopify.com/aftershipFriends who like Taobao know that historical orders can be tracked in the "My Order" column. Sometimes we find that the order has not been updated for two or three days, and we will ask the customer service if there is any abnormality.In fact, the same goes for cross-border e-commerce users, who like to track their orders. Therefore, this is also the focus of improving customer stickiness and store ratings.AfterShip allows sellers to create their own order tracking web pages, and it also supports Ins to subscribe, which is very helpful for the SEO and conversion of the store.Promotion automation
Link address: https://apps.shopify.com/privyPrivy is a very easy to use pop-up tool in the independent Shopify website, which can help you more efficiently collect customer email addresses for email marketing.This kind of promotion is a very useful tool to increase the conversion rate of your store. You can use the pop-up window to provide coupons to new customers, or send follow-up emails to those who abandoned the order.This App has a 15-day free trial period in the Shopify App Store. Those who are interested can experience it first. Currency conversion automation
Recommended tool: Auto Currency SwitcherLink address: https://apps.shopify.com/auto-currency-switcherI don’t know if you have encountered this situation. When some customers find that the store cannot be priced in their own currency, they start to wonder whether or not to buy. Some will ask the customer service for the price of the corresponding currency, and some will just consider it. Go directly to another home to buy it.If you don't want to lose a large wave of customers because of this problem, choose this tool quickly.The system will automatically switch the currency according to the location of the visiting customer. For example, if the other party visits your online store from Australia, the calculation will be in Australian dollars when he places an order. Email marketing automation
Recommended tool: OmnisendLink address: https://www.omnisend.com/The income generated by automated email marketing is the main source of income for most cross-border e-commerce sellers. For example, if you have a Shopify store, your email marketing is mainly in the following directions:- Order confirmation email
- Shipping confirmation email
- Send follow-up emails to customers who have added products to the shopping cart but have not placed an order
Software like Omnisend can automate your marketing activities, so you don't need to manually send emails one by one, and the time saved can be used to build another store.Here I emphasize that Omnisend’s integration is OK- Zendesk
- Glew
- Segment
- Shoelace
- Personizely
- Zapier
- Loox
- Intercom
- CartHook
- LoyaltyLion
Social media operation automation
Link address: https://manychat.com/As a dropshipper, you should always be active on major social media, right? Do you often interact with customers through online communication?I asked, many companies now have dedicated social media operations and promotion personnel, but they are basically full-time.If you can automate social media operations, you can pay one less person's salary.Then apps with chatbot functions are very helpful. Now many sellers are beginning to use tools like Manychat to improve the speed and quality of online consultation.You can log in to your Facebook directly to register a Manychat account, and then bind your own shop in the background of Manychat.Customer Service Automation
Recommended tool: ZenDeskLink address: https://www.zendesk.com/Zendesk can help you collect the problems of users from multiple channels collectively and list them one by one in the form of work orders, which greatly improves work efficiency.In terms of channels, work orders, knowledge bases, docking apps, reports, settings, etc., the customer service work can be completed efficiently, convenient for assessment, and improvement. The formation of a closed-loop ecosystem, in a colloquial term, is "one-stop service"I have also done some understanding of some domestic customer service systems. Most of them are customer service systems for public accounts or private friends. The functions are relatively simple and cannot form a closed-loop application of point-to-line, line-to-surface, and surface-to-ball.Because online consultation and order promotion are becoming more and more important for the conversion of the entire store, the customer service department has also become one of the key departments of many e-commerce companiesE-commerce companies have peak seasons, especially during the big promotion period. Many online customer services are too busy and customers will not have the patience to wait for that long, so chatbot tools come in handy.This can be achieved with tools such as ZenDesk and FreshDesk.
Workflow automation
Recommended tool: Shopify FlowLink address: https://apps.shopify.com/flowCan you manage a store with more than 600 orders per day? Can you edit and list 200 products in 5 minutes? Can you handle customer complaints and refund issues while shipping?If your answer is "no", then you really have to consider workflow automation tools. Because this allows you to automate in a real sense and find the essence of making money.It can automate the daily workflow of your shop, and it can also manage inventory and automatic replenishment:You can use the Shopify Flow tool to automatically create a task. When the inventory reaches the data you set, the system will prompt you to replenish.Or, you can group and label customers (VIP customers, potential customers, etc.), so that you will find customer marketing and tracking easier.
Shopify's flow is actually only applicable to shopify plus, and it cannot be used if it is lower than this package. But I still introduce him, I still want to let everyone know
In this era, time is money, and the model of making money should not be important, and the tools used in it should also be as automated and efficient as possible.
I actually recommend that you use more tools. Many tasks are compared with people, and the tools are more efficient and efficient. So today I wrote an article about automation tools. I hope you can learn more about automation tools in your work.
High-efficiency tools will also be reflected in our future articles.
Of course, it may take some time to be proficient in using these automation tools, but you have to believe that there is no way to go in vain. Every step counts. As long as you stick to it, one day you will see the surprises that these automation tools bring to you.
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