Start from scratch, learn to open a shop on shopify in 30 days—Day2
Start from scratch, learn to open a shop on shopify in 30 days—Day2
Friends! Today is the second day of the series of 30 days to learn to open a store on shopify~~
Knock on the blackboard, the following content will be used for the test later! ! ! (Holds the glasses at 760 degrees), looking back at the last class, what did we talk about?
- What is shopify
- What is dropshipping
- Is it better to make Niche stores or general stores for the products you just started?
- How to create a shop,
- How to select the name of the store, etc.
- How to open a store on shopify and how to create a store name.
Well, following the content we talked about last time, today our content mainly includes :
- Ready to work
- Several important basic settings of shopify
- Design a free logo
Opening a store on shopify doesn’t have any inventory problems and no physical products. For novices, this should be a very exciting thing, right?
The purpose of our tutorial is to let you get started quickly and well, and strive to achieve the best results with the most convenient operation.
01
Ready to work
Before setting up a store, a very important step is the preparatory work-creating a US address and number, setting up a payment method and a support email.
Why do you want a US address, a US number, and what is it for?
Professional!
Yes, it is to make your website look more professional and make people buy it more assured.
Think about it if your store has an address in the US, will it make people more at ease? Of course, we are not going to make a special office address, we can make a virtual online address.
How to do it?
Create a U.S. address
If you want to do the US market, sometimes you need an address in the US, Virtualpostmail can scan it for you, and then you can read the order online.
link address:
https://www.virtualpostmail.com
In fact, it is mail forwarding. When the goods you order are sent to that address, there will usually be email notifications that mail/parcels have arrived. Of course you can decide whether you want to forward it (to yourself) immediately, or wait for all the products you ordered to arrive, and then forward them to your designated location.
Your email can be sent directly here, but this service is paid, and the specific service can be selected according to your needs.
After registration, the address will look like the following. If you buy directly in the United States, it will be sent to your address:
XXXXX XXXXX (name)
47-47 36th Street
Suite # XXXXX (Number, Suite means suite)
Long Island City, NY 11101
Or you can search on Google, you can find many similar services, such as usabox.com is also good.
Then you can solve this problem by mail forwarding (time may be slower back and forth)
Of course, the big sellers don't care about this. Now it is very convenient to share overseas warehouses.
VirtualPostMail ( VPM ) is a tool for creating addresses online, which is very convenient to operate. You can create a valid US address through VPM.
Buy a US number
Although most people rarely call now, we still need to prepare in advance. What if your client has any urgent needs and needs to call you?
To be prepared is to prepare everything you can think of.
Local calls can be generated on Grasshopper . The operation is simple and the pricing is reasonable. You can try it if you need it.
Link address: https://grasshopper.com
Set up payment methods-Paypal and Stripe
The most common ones are Paypal and Stripe . Paypal , not much introduction, here is a brief introduction to Stripe.
Stripe's operation is also very convenient, the user experience is very good, online payment, dispute handling and analysis are all done well.
The operation is very simple, you can register an account on it, enter your email address, create a name and password and it’s OK. The basic interface is as follows:
Of course, if you find it troublesome to re-create an account, use PayPal. PayPal is the first choice for e-commerce.
Here is a special recommendation for small sellers who are just starting out, don't toss about stripe, you should spend your time and energy on marketing promotion first. When you get bigger, these are all natural. You have not got up just now, and you always spend time on this, and you can’t handle it. I think it’s a waste of time.
Because you are not sure whether there is a market for your product, the first thing you need to do is to test the market’s response, introduce traffic, and then change with the market.
Bind support mailbox
This step has actually been completed last time. As mentioned in the previous lesson, if you choose to create your own domain name, you can create a support mailbox at the same time and bind it to your Gmail mailbox.
Because customers may encounter many problems in the process of shopping, these are communicated through the mailbox.
02
Several important settings of Shopify
After the preparatory work is completed, the basic settings of shopify can be carried out. After logging in to shopify, click setting in the lower left corner to enter the setting interface:
Here are a few settings to pay special attention to :
- basic settings
- payment method
- payment method
- Freight calculation
- Tax setting
- Notice
- file
- Marketing channels
basic settings
Click " General " to enter the basic settings. This information is the information filled in at the beginning of registration, as shown below:
There are four pieces of content to modify the settings in General settings, you can modify them according to your own situation
- Store Details, store name, email address
- Store address, your phone, website address
- Standards and formats, website time zone, weight unit
- Store currency, currency type
payment method
Collection is very important. If the store does not set a collection method, you will not receive the payment from the customer.
Click " Payment Providers (selection of payment methods)" to enter the payment method settings, the interface is as follows:
There are two basic contents in the payment settings :
- Accept payment
- Payments authorization
Accept payment There are four payment methods to choose from: PayPal, Accept credit cards, Alternative payments, Manual payments.
PayPal is recommended here. You need to bind a PayPal account. If you don’t have a Paypal account, you can register one first. Select " Express checkout ", then click " Activate " to bind Paypal account.
You can also set up credit card payment. If you have registered a Stripe account according to the previous method, you can choose " Stripe " here.
In " the Accept Credit Cards ( credit card settings )" section, click " the Select Provider ( selection method )" in the " Stripe " on the line, as shown below:
Customer payment method
Click " Checkout " to enter the collection setting interface. This part can be set to " Customer accounts ", " Customer contact ", " Form options ", " Order processing " four parts.
The “ Customer accounts ( customer accounts )” setting is whether to force the customer to create an account when placing an order.
The first option is that the customer is disabled, and only the visitor status can place an order; the second is that the customer decides whether to create an account; the third is that an account must be created to place an order. It is recommended to choose the first or the second.
" Customer contact ( customer contact )" is to select the customer's contact information when placing an order, email or phone, or only email.
It is recommended to select the mailbox and check the second option. You can also allow customers to add other contact methods, check " Additional contact methods ( other contact methods )".
" Form options ( information options )" is to set which information is required when the customer places an order, the first " Full name ( full name )"
The information of the fourth " Shipping address phone number ( shipping address )" is very important, and generally requires complete information.
The two " company name " and " company address " in the middle are not so important, so fill in or not.
" The Order Processing ( Order Processing )" is set to notify the customer orders the Results section of this process. The first part is to set the order information and the delivery address to be consistent by default. It is recommended to use the default settings;
The second part is to automatically notify the customer of the logistics status of the order after the order is placed. It is recommended to choose the first option to automatically remind the customer;
The third part is a reminder function after the order is paid. It is recommended not to check it. After it is checked, it will be automatically archived and new orders will not be displayed.
Note: When you have set it up, you must remember to click the "Save" button above to save it.
Notification settings
Click " Notifications " to enter the notification setting interface. " Orders ", " Shipping (logistics information) ", " Customer (customer information) " etc. are displayed on the notification setting interface .
These notifications are all set, and generally do not need to be modified. If necessary, you can click "Customize" next to it to modify.
Marketing channels
Click the "+" next to "Sales Channels" to add marketing channels, such as Facebook, Messenger and the like.
For example, if we want to increase the marketing channel of the facebook platform, what should we do? Click on Facebook, next to the " + ", enter the Facebook settings page, and then click on " connect account ":
After binding, just choose to bind a Facebook homepage and click "Binding Page":
If you don’t have a homepage on Facebook yet, create one first. After creation, return to the shopify interface and click " Connect page ".
If you want to add Messenger, the steps are the same as Facebook.
Tax setting
This step is very simple, click to the " Taxes (taxes) " interface, check " All taxes are included in my prices (all prices are included in my prices) ", and then click "Save" to OK.
All prices include tax, which means that my product pricing has already included taxes and fees, and customers don’t need to pay additional taxes.
03
Design a free logo
After completing the background settings of the above store, the next step is to design a logo. Because there is a lot of promotion work to be done later, the logo is very important and can represent your brand. A good logo can make it easy for people to remember your brand.
Many people feel that they have no design skills and no understanding of drawing software, so they can only ask professional designers for help, but this is very expensive, and it is certainly not a good deal for people with a small budget.
The most important thing is that there are many design tools on the Internet, free and easy to use, Canva is one of them. Link address: https://www.canva.com
Register first, and you can start after logging in. Click "Create Design" in the upper left corner.
Find the " icon " in the recommendations on the right , click in and you can see that there are many templates inside. Choose one you like, and you can modify it in the left panel: font, size, color and picture.
In the search box on the left, you can search for pictures related to your brand. You can choose one of them and put it in the logo.
Some are free and some are paid, depending on your needs. Here I input "flower" , and then there are many pictures of flowers:
The name of my shop is " my flower town ", and the final logo is like this:
After the design is complete, you can click " Download " to download your logo. Then return to the shopify setting interface, select " Files ", upload the logo and picture you just designed, as shown in the figure:
After the logo is designed, you can choose an icon as the store display. You can select a small part of the logo, or you can select a new icon.
This icon should be as simple as possible, but it must be representative of your store, and the icon should be small. If someone browses your store, this icon will appear next to the URL.
In addition, your logo and icon can also be used as an avatar for Facebook or Instragram. For example, I set an avatar and cover on Facebook, and click "Upload Picture" and "Add Cover":
Alright, today's tutorial is over. Have you got some new poses?
Oops, Sensen thinks codewords are hard work now~
To be continued...
This article comes from Gu Xiaobei's B2C blog
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