Start from scratch, learn to open a store on shopify in 30 days—Day1
Start from scratch, learn to open a store on shopify in 30 days—Day1
Free 14 days Shopify shop application,
https://www.shopify.com/?ref=laoqu
Regarding Shopify opening a store, recently, I plan to launch a 30-day tutorial. Through this tutorial, you can learn how to successfully open a shop on Shopify from scratch!
To Step by Step!
I don’t know when I can finish it, and I can’t guarantee to finish it. This year is really too busy, so
Don't rush me!
Don't rush me!
Don't rush me! !
Okay, from today let's start the first day of the tutorial! Today’s content includes the following:
- Basic concepts of shopify and dropshipping
- Shopify's two store models-Niche store and General store
- How to successfully build a shopify store
- Create a good store name
- Associate a new domain name to the shopify store
Shopify is now one of the mainstream cross-border e-commerce platforms. I will introduce shopify from another perspective, so whether you are new to shopify or already a shop owner, I believe you can learn something new from my tutorial.
01
First, let’s introduce what shopify is
Should I use Shopify to build a website?
Shopify website building, everything you need to know!
Shopify is one of the current mainstream cross-border e-commerce platforms. It’s simple because it’s stupid~~ Actually, many people who have done wordpress in the early days did shopify, it was simply too simple
Shopify's operation is very simple, without any technical requirements, very suitable for novice entrepreneurs.
main feature:
- No code or web design required
- Fool-style site construction
- Can choose various products
- Build your own shop quickly
02
What is Dropshipping?
On this topic, I also wrote an article before, Dropshipping everything you need to know
Dropshopping is a business model. To do Dropshopping, you don't need to prepare inventory in advance, so you don't need a lot of start-up capital, and you don't need to pack and ship by yourself.
If the seller receives the order, he only needs to contact the supplier immediately and let the supplier directly deliver the goods to the customer according to the order situation.
Compared with the traditional e-commerce model, Dropshopping is a better choice, because there is no need to worry about capital issues, and the delivery and logistics links are also omitted.
Just do a good job in store construction and promotion operations and other core tasks. You don't even need to be a full-time store, you can use your free time to open a store.
If this is your first contact with Dropshopping, it may be a bit difficult for you. But don't worry, I will try to make the tutorial simple and easy to understand.
03
You are just a middleman
If you do dropshipping on shopify, then you are actually acting as a middleman.
I mentioned the nature and ideas of making money in this article. In fact, in this world, trade is exchange, and the profit generated by exchange is actually a business of buying and selling.
If you open a store on shopify and do Dropshopping, then your role is to connect manufacturers and consumers as an intermediary, a pure connection, without any actual transactions.
In the traditional e-commerce model, stores need to prepare goods from suppliers in advance, and then sell them through their own stores. And now it is completely possible to abandon this "buy first and then sell" model, all you have to do is to create your own store, and then focus on marketing.
Through various marketing channels, expose products, attract traffic, and finally get orders. Once you have an order, you only need to send the customer's order information to the supplier and let the supplier arrange the delivery. In general, you do do online business, but you don’t need any physical products.
04
Niche shop vs general shop?
Okay, now you know what shopify is, and then you also know the mode of dropshipping
Then you have to start building a store!
The first question you will encounter is whether your shop is better than Niche or general? In other words, are you going to be a grocery store or a very vertical store?
Niche stores and general stores are Shopify’s two store models, which are classified according to product categories. If you decide to open a store on shopify, first think about which store you want to choose?
Niche stores are for niche products , which means that you plan to focus on a certain type of product in a certain market segment. For example, LED indoor lighting in the lighting market can be further subdivided into LED office lighting or LED furniture lights.
One of Niche's characteristics is its precise target market and high conversion rate. Your store focuses on a certain type of product, so your advertising and marketing will have a more precise target audience.
But more important is the selection of products and market competition. How to choose a good product or class of products often gives many sellers a headache. When you choose a good product, before you have time to be happy, you find that the market is saturated, or even oversaturated, and the competition is fierce.
Sometimes many stores even have to choose to close. And General stores can cover many types of products, and there may not even be half a dime relationship between these products.
You can sell clothes, cosmetics, watches, stationery, etc. at the same time. But the conversion rate of this model is not so high.
For example, one day a customer is attracted by an advertisement for a certain watch in your store, only to find that your store is not actually a professional watch store, and the products in it are various.
It is conceivable that customers will not have a good first impression of your shop. Especially those professional customers, they generally choose to go shopping in stores that can provide professional services.
But the main feature of the General store is to choose many types of products, which means you can have a lot of testing opportunities. You can test different products through various marketing channels and programs, and then choose the best one as the main product.
Therefore, the store model is very important. Different business models often result in very different results. If you are already an enthusiast of a certain type of product and have been studying this type of product for a long time, and you know the difference between good and bad and other information, then you can choose this type of niche product.
For example, you have always liked to research all kinds of headphones, and you usually buy headphones of different brands to use and analyze. You know the sound quality, price, design, etc. of different headphones.
Then your niche product, which is your main headset, has a relative advantage. Because you know this product well, it’s easy to find the target audience, you can target advertising for marketing, and the conversion rate will naturally be higher. So it depends on your positioning and the advantages of your product.
Of course there is another argument, especially for advertising. I have heard a point of view, which is that you don’t know anything about the store that has just started, so it is very dangerous for you to choose niche, but to build a General Shop, and then quickly select products through advertisements to order niche.
05
How to successfully build a shopify store
We not only want sales, but also profit. Therefore, our goal is to build a profitable shop. Follow me to complete the 30-day course, and you will have some orders more or less. But if you want to make continuous investment or even expand the size of the store, you can't just consider sales, but also profit.
If you want your store to be profitable, then pay attention to these points :
- Choose the General store and sell multiple products together
- First test 15 products
- Run and track 100-150 ads
Our first small goal is to make $1000. But it should be noted that not all products that require 15 tests are profitable. We only need to find the best-selling one among the 15 products.
Here everyone try to follow the KISS principle- keep it super simple . Just try to keep everything simple and concise.
06
Create a good store name
A good store name is very important, the store name shows the image of the store to a certain extent. Shopify comes with a free online tool for generating names.
link address:
https://www.shopify.com/tools/business-name-generator
You can search for names containing keywords by entering keywords.
Click on the name of the selected shop to go to the interface for filling in the mailbox and password, and you can continue to fill in.
To create a good store name, pay attention to the following points:
- Simple, it must be a word that can be spelled, 1-2 words are the best,
- The syllable of the word is best 2-4
- Easy to remember, unique and impressive
- Do not use words such as "store", "shop", "deal", etc., which are not conducive to establishing a brand image
When thinking about how to choose a good store name, you can refer to some successful store names on the Internet for inspiration.
07
Associate a new domain name to the shopify store
The store name is the free second-level domain address of the shopify store (for example, the store name is Clothing Moon)
link address:
https://Clothing-Moon.myshopify.com
After you create a name through Shopify's own name generator, it will automatically associate the name with the domain name. Of course, you can also use other tools to create a domain name, and then manually associate the domain name with your store.
NameCheap, GoDaddy, and LeanDomainSearch are all well-used domain name tools at present, and they generally require payment.
link address:
https://www.namecheap.com/domains
These tools also use keywords to create domain names, and can show whether the domain name you choose is used.
When choosing a domain name, there are several points to note:
- Try to choose the .com suffix, this is the most common.
- It depends on whether the selected domain name is registered by others.
A few tips for creating a domain name:
- Different kinds of animal names
- Trigger words (like hype, instant, legend, etc.)
- Adjectives (like happy, good, nature, color, etc.)
- Common words or phrases (like hella, phat, kicks, etc.)
After the domain name is created, it is connected to your shopify store. On the shopify background operation interface, click the " domains " option of " online " .
Click " connect existing domain ", enter the domain name, and then click " Next" .
The above is the content of the first day , mainly a brief introduction to the shopify platform and the dropshipping business model. Through today's content, I hope everyone can have a general understanding of shopify and dropshipping.
Next time, I will continue to introduce the logo and background operations for creating shopify stores.
To be continued. . .
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