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What we are going to talk about today is to find potential flagship products and up-sell products.

For example, if you buy a toy for a child, the average salesperson will say that the toy does not contain batteries. Then the up-selling product can be a battery, because the customer needs the battery to make the toy work properly.

I personally like upsell. I find some products. Customers may not fully need such products, but without this product, customers will not be able to use other products they bought, so they will buy this additional product together. Products on sale.

Suppose you want to buy a computer, then you may need a keyboard, a mouse, a mouse pad, and you may also need a computer chair, a computer desk, etc. You may need to use some of these things.

For another example, suppose you want to buy a sofa, then you may need some home decorations, or you may need a coffee table. All of these products can be used as potential upsell products.

The higher the fit between the product you find and the product the customer bought in the beginning, the higher the conversion rate. Therefore, when selling products, we must pay attention to product suitability and consistency.

Suppose you sell dog collars, and then you go to up-sell sofas, it is 100% useless, and there will be no conversion in this situation. Customers came to your store for dog collars, but you pushed them about discounts on sofas, so this kind of up-selling of mismatched products is completely useless.

First, we need to open a table to record our flagship products and up-sell products.

One thing to note here is that the main product and the up-selling product are interchangeable, not completely independent. In other words, up-selling products can become flagship products, and flagship products can also become up-selling products.

Below I will give you three categories of examples and tell you how I did research: dog products, electronic products, household products.

The first is dog supplies.

Open the official website of AliExpress, enter dogs to see what products are available, such as this dog bath massage brush:

We copy and paste the link of the massage brush into the main product in the table:

Then, you have to think: If users want to buy this massage brush, then they may be more concerned about the health and cleanliness of their pets. Therefore, pet nail polishers like the following can be used as potential products for upsell:

Copy the link of the sharpener and paste it into the form:

Then I will slide the mouse to the bottom of the product page and look at the More products section, which includes other products of this seller, products of other sellers and highly relevant products.

If you don’t find a suitable product in more products, go back to AliExpress and look at the search results. Toothbrushes like the following to clean the pet’s mouth can actually be used as up-sell products, for example, 4 only for $10:

However, the toothbrush can also be regarded as a flagship product. Here we regard this toothbrush as a flagship product and then look for an up-sell product. Copy and paste the link of the toothbrush into the form:

Then see if there are any products in the search results that can be up-sold. Take a look at the following product: Pet three-head toothbrush. This can be used as an upsell product for the toothbrush above.

If you think about it, if a user wants to buy the toothbrush above, they must be very interested in pets’ oral cleaning, so we use the three-head toothbrush as an up-sell product to meet user interests:

Copy and paste the link of the three-head toothbrush into the form:

We then browse the products on the results page. For example, this pet location tracker can be our main product:

Similarly, copy the product link and paste it into the form:

Continue to browse products, such as the pet toothpaste below, which can be used as an upsell product of the toothbrush above. Because if the customer buys a finger toothbrush, it needs to be used with toothpaste, and the product has a very high degree of compatibility.

Remember: flagship products can also become up-selling products, and up-selling products can also become flagship products.

That's all for dog supplies.

Let's talk about electronic products . Such as smart electronic products:

For example, the following smart bracelet that can be replaced with a wristband can be used as the main product.

The products we can add are various wristbands suitable for this popular model, such as the following:

Similarly, follow the previous method to put the main product and upsell product links in the table.

In this way, the degree of coordination between the main product and the up-sell product will be very high, because many users who buy smart bracelets want to have different wristbands for different occasions.

Let's take a look at kitchen supplies .

For example, this watermelon slicer. If the customer buys this slicer, then he may need a container for watermelon.

So let's search watermelon again to see if there are any results:

The results showed that almost all watermelon seeds and soft toys with watermelon patterns. Although I didn't find the product I wanted, I kept browsing the products like this, maybe I would find some good products.

Let's go back to the search results page of kitchen supplies and then look down at the products. For example, this dog-style biscuit mold can be targeted at dog lovers and can be used as the main product.

Let's search cookie cutter to find products that can be upselling:

Models like the above can be up-sold.

I keep repeating the above methods to find flagship products and up-sell products. In the end, we will find six or seven products that can be up-sold for each flagship product.

Then set up the after-sales product recommendation email series in sendlane, we only need to put the products found in this step into the email, so that we know when to recommend which products.

This is why we are looking for products that can potentially be up-sell, because we need to make sure that in the new store, we can use some very simple techniques (that is, find products that can be up-sell) to maximize revenue.

One important point is to repeat it again: Don't mistakenly think that the main product can only be the main product, and the products that are up-sold can only be up-sell. The fact is that the main product can be used as an up-selling product, and the up-selling product can also be used as the main product, and the two parties can exchange positions.

I registered with Shopify and sendlane before, and the main question I will explain today is: Why are some people willing to use twenty or thirty dollars to get 5 dollars, 10 dollars, 15 dollars in sales?

This is totally a loss, but after twenty or thirty days, if you spend 15-20 dollars to get 30 dollars in sales, you can make 60 or 70 dollars from this buyer.

Today I will tell you how it works.

We assume two situations: one is that you have already received the order; the other is that there is no order.

First look at the situation where the order has been obtained.

If you already have an order, then we will create an after-sale email follow-up process, and I will give you some email content templates. We will create multiple emails, suppose we create 6 emails.

For example, the customer purchased the product on day 1. Then:

The first email: sent on the second day, the email stated that we will provide customers with a cool product.

The second email: Show this product, assuming the price is 20 dollars.

The third email: display products that were snapped up for a limited time. For example, the original 50-dollar product is now only 20-dollar and is a limited-time event.

The fourth email: display discount products, such as only 10 dollars after the discount.

Fifth email: Show a certain series of products, assuming that everyone who opens the email has purchased a product for $30.

The sixth email: Thank you for your email and establish good contact with customers. You can also set up some coupons to reward customers.

Suppose your sales are $10, and you spent $20 on advertising to get this order, so on the surface, you are losing $10.

Assuming that the buyer did not purchase the products in our second, fourth, and fifth emails, but purchased the products in the third email for $20, then we will end up with a profit of $10.

So, it took us 4 days to earn $10 and we got a customer.

Suppose there are 100 buyers who buy your product. After they go through the entire email marketing process (assuming there are 10 emails), each buyer brings in 40 US dollars in sales, so the total sales is 4000 US dollars .

Because it costs $20 to acquire each buyer, the total cost is $2,000. So, even though we lost $10 for every customer we acquired at the beginning, in the end we could still make a profit of $2,000.

This after-sales email follow-up process is very, very important.

Most people just stay on the first level of sales, racking their brains to figure out how to get customers with the least advertising costs in the first sale.

You advertise on FB, then you place an order, you have sales, you have profits, and finally put the profits into the advertisement, so simple cycle.

But after we set up the after-sales mail follow-up process, it will be different. We advertise on FB, make a profit after placing an order, and then make more profit through email marketing.

If we make money from the orders brought by FB advertising, we can reinvest this part of the profit into the advertisement; if we have a loss, we can reinvest the money earned from email marketing into the advertisement.

This process will make you a lot of money, you can imagine it snowballing. At the beginning, we may only earn $1 per order through FB advertising; after 20 days, we may be able to earn $10 per buyer.

Maybe one or two years later, we can earn 35 dollars from each buyer. 35 dollars is really not much, but you have to know that at this time your buyers are no longer dozens, but hundreds.

So, once again: the after-sales process is really important. As I said before, most people stay at the level of the first sale, trying their best to reduce advertising costs and make more profits.

If you can make a good profit in the first sales link, then I guarantee that you can make huge profits through the subsequent email marketing.

Because you have already spent advertising expenses in the first sale and gained customers, then you can get extra income through the after-sales marketing process, and our profits should be earned from the after-sales process.

So, don't always worry about whether you can make money at the first sales level.

The second is the situation where no order is issued.

If you spend advertising fees but do not issue orders, then the focus should be on capturing potential customers, including those who abandoned their purchases, users who received your Newsletter, and those users who received your email incentives (for example, to thank users Provide a mailbox and provide a 20% discount).

So, for these potential customers, we want to create a series of emails. You need to know that they have given you their information, and user personal information is the most precious, such as email, contact address, etc. The more information you get, the more valuable it is.

These users who abandoned purchases and received Newsletter did not spend money to buy the product, and users who received email incentives may not have spent money to buy it.

All you have to do is to use the template I gave you to create a series of emails, provide a variety of extremely lethal discounts to these potential customers, provide them with a product, and let them buy at an incredibly low price.

You have to give them a feeling of getting a big deal. For example, if a set of stainless steel kitchen utensils is sold for 300 US dollars, you only sell 30 US dollars. In this way, potential customers can be transformed into customers who actually spend money in our shop.

Therefore, the point is that you have to induce them to spend money to buy and let them feel the value of your product. As I said, I will provide some templates for you to use, suitable for all niches.

Now you know why we set up an after-sales email marketing process, right?

In the following chapters, I will teach you how to correctly associate products, how to find the main product A, and then recommend countless other products such as B\C\D in the email.

I will explain Sendlane in depth, and I will show you how to find products that make the audience feel like they can be combined, make customers want to buy and actually pay for the purchase.

This article comes from Gu Xiaobei's B2C blog