Starting from scratch, 30 days to learn to open a store on Shopify, select products and after-sales email marketing – Day11

Free 14 days Shopify shop application,

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Today we are going to talk about how to add products to your sendlane funnel.

How to add different post-sale follow-up emails?

In fact, it is relatively simple. Click Automation--> Add Automation:

You can select a category from the left, and then select a content under this category, or click start from scratch, here we select start from scratch–> workflow:

The next step is to select the list. Suppose we check the customer list, then the set email will be sent to the people in my customer list.

Of course, we can also select "Added tags", click the inverted triangle, and select Tag Added:

Remember what we said earlier to create automatic rules based on tags?

Suppose someone bought a dog collar.

Click Integration-->Shopify setup-->Manage-->Advanced:

Click create new segment,  and select Tag and Equals for the product attributes, fill in dogs. So if someone buys a product with the dogs tag, it will be automatically added to a certain list. After we create an automatic operation email, we will only send dog supplies to these client.

Action choose to buy, add the customer to the customer list, and finally save:

Click Subscribers–>tags:

Click Add Tags in the upper right corner and enter the tag name:

If you want to view all tags quickly and conveniently, add /tags directly after sendlane.com to reach the tag page.

Then go back to Automation-->add automation-->start from scratch-->workflow.

Select Tag Added. Check the tag dogs. When someone purchases a product with the dogs tag, you will receive an email set by us:

Enter the name, PSS means post sale sequence.

Then enter the setting of the workflow. So those customers who bought products with dogs label will receive the email we set up next.

Click the + sign, select wait, and set the time to 1 day. In other words, we will send emails to customers one day after they purchase the product.

Continue to click on the + sign, select send email, and click create an email:

Enter the event name, email subject, who the email came from and which mailbox sent the email:

The next step is to design the email style and content. You can choose a preset template, or you can choose to restart the design.

If you choose a preset template, click PREDESIGNED . Click Preview to preview the email style, and you can see how many images are allowed in the template, such as this:

Select the email template you want to use, and after selecting it, directly drag and drop the product you want to recommend into the email.

In the initial stage, I suggest to choose Start from scratch:

After clicking to enter, you can start to set the email content.

Hey there is a VAR_FIRST_NAME behind, tell you how to add it. After writing hey there, click the icon below:

Just select first name. The effect is that the email will automatically recognize the user's name. For example, an email sent to John Smith will appear as Hey there, Smith!

You can also add pictures, buttons and other content to the email. For simplicity, I will demonstrate in plain text here.

After editing the email, click save and continue in the upper right corner . Finally click FINISH to end.

The final message is displayed like this:

Then we can continue to click + select wait for a period of time, and then add mail.

Click on view subscribers in the upper left corner to view the subscribers who have entered this process, or click tags to view various tags.

The above is how to trigger emails based on labels.

In the Shopify settings of Integration, select Advanced. Create a section labeled dogs. Means: If a customer purchases a product with the dogs label, then this customer will be automatically included in the Customers list.

Of course, we can also create a new list of dogs. So, if someone buys a dog label in your store, they will be added to the dogs list, and we can send emails to customers on this list.

In workflow, besides adding wait and send email, there are many options to add.

For example, you can start a workflow to direct customers to another process; you can click subscribe to move customers from this list to another list.

Click unsubscribe to remove the customer from this list, click end this workflow to end the process, you can add or remove tags to the customer, and you can also add goals:

Adding goals is a higher-level content, so I will just briefly talk about it here. You can set goals and do what if the goal is reached, and what if the goal is not reached.

The focus of this section is how to create a mail series.

Remember the upsell that I said last time? If the customer purchases product A, then we can upsell product B. Assuming this A is the product we are talking about with the dogs label, then we can recommend product B\C\D in the after-sales mail series...

So, the more products you have, the greater the potential for upsell, because you can continuously sell various products through email marketing.

Setting up email is quite simple. But I still suggest that you read the content of this section 2-3 times, because there is actually a lot to digest.

You can go back to the Shopify backend to see your label settings. The label settings in Integration in Sendlane need to be consistent with the Shopify backend.

Click Integration–>Shopify setup–>Manage–>Advanced to create a new segment, then select product attributes, label names, selection actions, and lists, and finally save.

If you want to delete, after checking it, click remove:

If you don’t have a sendlane account yet, register one now.

https://www.sendlane.com/register

Source: Gu Xiaobei's B2C blog