Starting from scratch, 30 days to learn to open a shop on shopify should have the elements to improve product conversion-Day16

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What I want to talk about today is what elements the product page needs to have a better conversion.

Earlier we said that we should imitate other excellent stores and see how they are laid out, which can improve the success rate of our own stores.

Let's analyze what are the elements of a store's product page with a good conversion ratio.

The first is the product picture, which is simple and clear. The first picture should only show the product itself, followed by pictures showing users using the product.

On the right are the product title, review quantity, compare at and discount price. Below are the quantity selection, additional purchase button, Send to Messenger option (for instant chat) and payment security certification (to eliminate customer payment doubts):

Regarding pictures, we can learn from the practices of Amazon stores. Amazon's product conversion rate is generally relatively high, and its key statement part is also conducive to improving conversion.

Looking at Amazon’s first pictures are almost all pictures showing the product itself, and a video will be added to the end of the picture, which is very worth learning.

The following is the description part.

• Describe the benefits of your product in detail.

For example, in our example, the product features are: you will have a mouthful of white teeth, you can make your teeth look better in 10 minutes, the ingredients are safe and easy to use. The advantage is that you don’t have to spend a lot of money to visit the dentist frequently, and you no longer have to worry about bad ingredients affecting your teeth.

And in the feature part below, I also used pictures to briefly show the outstanding features of the product.

Next are: product features, product details, ingredients, working principle, contact form.

• Make it clear how the product is used : I'm here to explain the working principle with a video.

• Trust factor

Clarify where the product is produced, such as made in China, made in Vietnam, or made in the United States. If your product is made in the United States, you can promote the product from the perspective of Made in the United States.

• Transportation time

For dropshipping, it may take 7-10 days to receive the goods at the earliest. Tell customers that they can contact customer service at any time to obtain logistics updates. The key point is to let customers know that although our shipping time is a bit long and even charges freight, customers can always contact customer service if they have any questions.

So you can say this: hey, the shipping time is so long, but I do suggest you reach out to our support team to track your package at any given time 24/7/365 at your convenience.

• ingredient

Like some products that need to be imported or applied, ingredients need to be displayed, such as nutritional products and cosmetics. This is also to meet some regulatory requirements.

This theme is customized, so there are modules like above, most themes do not have the above module, but trifunnels uses this template by default.

Therefore, the several parts that your product page should have are: clearly describe the product's usefulness, features, product details, ingredients, working principles, and ask questions.

For example, the product features clearly state the effects that customers can achieve with this product. For example, it only takes 10 minutes to make your smile more attractive. You can drink water directly without allergies, which is safe and convenient to use.

For example, the working principle part uses video to explain the usage method.

Then, put the pictures posted by INS celebrities below.

The bottom line shows the customer’s specific comments :

You can use Yotpo this plug-in to realize the comment function. After installing this plugin, customers can leave comments. And, more importantly, this plugin will track customers who have not left a comment.

In other words, if a customer purchases your product, but does not leave a comment, Yotpo will send a message to the customer for him to come to your store to leave a comment.

There is a free version and a premium version. The price of the premium version should not be cheap. You need to contact their customer service to find out. However, if your order has increased significantly, the paid version is not worth it.

I don’t need to repeat the importance of comments. You can also gain customer trust through social proof.

The pictures of users using the products you show in the picture section are also social proof. Of course, you can also upload a special comment video of users using the product. Comment videos are very useful, you can put them under the pictures, just like Amazon stores.

All of the above elements are very important to your product page. The description should be attractive. The feature part can use pictures or text to highlight the main points. Don't forget to add a way for users to contact you, such as messenger, and add social Share button.

To summarize: our product page has pictures, titles, reviews, prices, customers can choose the quantity, add purchase buttons, contact us buttons, checkout security signs, descriptions, features, product details, ingredients, working principles, and ask questions , Social sharing buttons, INS celebrity pictures, comments.

I personally like these elements on the product page. I suggest you check the product page to see if it contains the content I said.

This article comes from Gu Xiaobei's B2C blog