Starting from scratch, 30 days to learn how to grasp the trend and find products when opening a store on Shopify – Day14

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Today I’m going to explain how to grasp the hot spots through Twitter trends and Google trends, focusing on Google trends.

We need to master the skills of looking at trends, and understand how to correctly put a suitable product in our store to sell.

Suppose there is a very popular person on Twitter called A. What we have to do is not to sell products to A's audience, but to see what users are discussing and interested in, and get inspiration from it.

Therefore, the focus of our search for trends is not only to find what is hot right now, but also what is about to become a hot trend, that is, to get in the car and make a wave before something goes viral. For example, those early sellers who sold fingertip tops made countless money.

So, to be able to find a trend and to know that certain trends will happen in the future is really an important skill.

So, how can you know what is popular nowadays? How can we determine whether we can intervene in this product?

We can learn from Google Trends and Twitter Trends.

First look briefly at Twitter trends.

After opening and logging in to Twitter, look at "Your Trends" on the left to see which topics are being discussed by Twitter users.

After you click Change, you can modify your location so that the trend will be recommended based on your location.

The following focuses on Google Trends.

Search trends.google.com on Google and enter the Google Trends website:

The first column you see is the search interest of a topic in the United States or the world in the past 7 days. For example, the one on the left shows the search interest of Taylor Swift and Kim Kardashian in various regions of the United States in the past 7 days. After clicking in, you can view the comparison details.

This way you know which area of ​​the United States has the most search interest. For example, the popular game Fortnite, click to enter the search interest details of Fortnite:

After entering, it shows the search interest of the world in the past 7 days. We can see that Puerto Rico has the highest search interest:

If we want to specifically view the search interest in various regions of a country, such as the United States, click to select the United States:

Then you can see which U.S. states have the most search interest: Iowa, Kentucky, Indiana:

Suppose you want to sell the peripheral products of the Fortnite game, then you can mainly target users in the most searched states.

Go back to the Google Trends homepage and look down.

Next is the latest report and data analysis: the 2018 hot search list.

After you click in, you can see the hot search content in 2018, click the red box mark below to select the country:

Hot search content covers various fields, such as food, fashion brands, movies, politicians, songs, etc.:

Next, let’s take a look at recent hot topics, such as Valentine’s Day:

After you click in, you can see the hot issues about love in the past 30 days:

Search for Valentine’s Day gifts in various regions of the United States in the past week:

What are the most popular Valentine’s Day recipe searches and Valentine’s Day card question searches in the past week in the United States:

As can be seen from the above data, cards are almost a must-have item for Valentine's Day. We can see if there are related products available for sale on AliExpress.

Of course, you may have questions. Trends always change. What can I do if I know these trends?

What I mean is that trending products can really make us catch up with the market and make us extra money, but don't build your store completely on the basis of trending products.

Suppose you see the trend that fingertip spinners are bound to explode, and you also know what your target audience is. For example, through Google Trends, we know that people in Wyoming have the highest search interest for fingertip spinners.

Then you can find a supplier on AliExpress, put your fingertip spinning top to sell in your own store, and then advertise on FB for people in Wyoming.

So, if you want to find some products to add to your store, it is strongly recommended to find some trending products, but it is really not recommended to sell trending products completely.

Below are the most recently searched terms, such as Samsung, Manchester City Football Club, Kurt Cobain:

The following is the annual hot search list, you can see the hot search content in various fields in the past years:

If something in the hot search content is popular at a certain time, we can add it to our store. For example, Apple mobile phone cases, stickers, etc., because Apple is constantly pushing new products.

The above is the content of finding trends through Google Trends. Once again, don’t base your store entirely on trending products. The correct approach should be to add trending products as supplementary products to your store. If you really catch up with the market, then you will definitely make a lot of money at once because of this trending product.

Of course, it is also feasible if you have to completely make trending products, such as a shop for opening school supplies. However, the school supplies store will only do better in September and early October of the school season, and there are basically no orders at other times.

If you are a trending store, then you must use Google Trends to see what hot search content is available. For example, in the school season, we can see popular searches through Google Trends: calculator, school bag, pen, glue, pencil. So when you open a store, just provide products in these categories.

Of course, you can also do bundle sales, because parents will choose the things their children need to start school and buy the best things at the cheapest price, so they will be willing to spend a lot of money to buy all the supplies in one store at once.

This article comes from Gu Xiaobei's B2C blog