Starting from scratch, 30 days to learn to open a shop on shopify pop-up display rewards—Day28

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Starting from scratch, 30 days to learn to open a shop on shopify pop-up display rewards—Day28


Free 14 days Shopify shop application,

https://www.shopify.com/?ref=laoqu


Today we are talking about encouraging users to opt in.

Are you familiar with the following plugins? It's Wheelio .

Encourage users to opt in, that is, what you can provide in exchange for customers' email or phone numbers, such as coupons, free products, free downloads, etc. After obtaining the customer's information, we can do marketing to them.

Now there is a fact that even if you are willing to give something, but many times, users are not necessarily willing to accept what you give, unless you give something really good. If you give the user a good thing, then of course the user will be willing to give you the mailbox.

(You don’t think of the mailbox as a Chinese)

You have to know that users are very, very concerned about personal privacy. Suppose you say, I will give you a reduction of 2 dollars, and you give me the mailbox, it is really not so easy. Therefore, you still have to understand your market. Users may have several mailboxes, such as work mailboxes and private mailboxes. They know very well what happens when you give the mailbox to you.

I think it’s best to get a user’s private mailbox, which is the highest quality in my opinion. If a user goes to Wal-Mart’s website and Wal-Mart prompts that there is a 20% discount on the submission email address, the user may not give Wal-Mart his private email address, but will fill in a less personal email address.

If a user enters another website, the website prompts that shopping can be reduced by $5, once the user places an order to buy the product, the merchant will make full use of the email for marketing.

If the user knows that every website he has shopped is sending various promotional emails to him, then when the user submits the email, he may submit an unimportant email address, because he knows that 98% of the emails in the mailbox are spam Mail, only 2% of mail may be viewed occasionally.

So, what kind of email we can get with what value offer.

If the user chooses to submit the email, then you will get his email address, but you must pay attention to the quality of the email. Therefore, when you are thinking about how to obtain high-quality mailboxes, you must consider what valuable things you can provide to customers.

Personally, I can earn $12 per order on average, but I am still willing to spend $10 to get the best mailbox possible, so in the end I only made $2.

For example, the customer may have paid $40 and my profit is $12. I will spend $10 to fight for better mailboxes so that I can do long-term marketing to them.

So, how can we get high-quality mailboxes?

You can use some pop-up windows or Wheelio as we mentioned above.

I will introduce a pop-up plugin optinmonster here : https://optinmonster.com/

After installing such a plug-in, the user enters our website, there will be a pop-up window prompting the user to submit the mailbox.

We can change to our own picture. You should have seen many pop-ups like this.

Of course, we can also use wheelio, which costs $14.92 per month. The customer enters the email and clicks TRY YOUR LUCK.

Then the wheel of fortune will rotate and stay at the discount part of the customer:

Customers can click CONTINUE&USE DISCOUNT to copy the coupon code to the clipboard. The coupon code will be reserved for about 15 minutes, and the usage time of the coupon code will be counted down at the bottom of the page:

Let's get the mailbox through some plug-ins. These plug-ins may not be automatically integrated with sendlane, then we can import the mailboxes obtained by these plug-ins into sendlane.

Introduce a pop-up plug-in  Interactive pop-up

address:

https://apps.shopify.com/buzzsubs?surface_detail=free+pop+up&surface_inter_position=1&surface_intra_position=3&surface_type=search

This plugin is free to install, but you may need to pay to export the collected mailboxes.

Import the collected customer information to Sendlane.

No matter which plug-in collects the mailbox you use, after exporting the mailbox, enter sendlane.

Suppose we want to put it in the newsletter list. Click on lists-->Newsletter list-->subscribers:

Click Import,

You can choose to upload files or copy and paste:

If your sendlane has not imported the mailbox before, then there is no Import option by default:

I have confirmed this with the customer service, and you can also click help–contact support on the right to contact their customer service.

If you need to enable the import function, you need to open the following page to apply:

https://makesole.sendlane/migration

Click request import support, and then fill in the information as required. After submission, sendlane's compliance team will review the information you submitted (working days). After approval, your account will have the import function.

The above is how to encourage users to submit their information to you (they can get discounts). You have to provide some useful things in exchange for customer information. After we use other plugins to obtain customer information, we can export it and then import it to Sendlane.

This article comes from Gu Xiaobei's B2C blog

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