Starting from scratch, learn how to set up a domain name for opening a store on Shopify in 30 days – Day8

Free 14 days Shopify shop application,

https://www.shopify.com/?ref=laoqu

Today we are talking about finding and choosing the right theme.

In fact, Shopify has many free themes to choose from, and you don’t have to worry about not finding your favorite theme. Whether it is a free theme or a paid theme, we can improve our website, so don't worry. But when choosing a theme, I will give you a few suggestions.

The first is to choose a theme.

Log in to the Shopify backend, click Online store–>themes, and click to enter the theme store:

Click ALL THEMES, tick free themes (10):

Click to sort the results by Popularity and you can see that Brooklyn is the most popular free theme. The top three are: Brooklyn, Simple, Minimal.

No matter what theme we choose, the most important thing is the product page! Below I will share what my favorite product page looks like, and this product page has been tested repeatedly, which proves that the conversion rate is very high.

If you use the trifunnels plugin, you can see the layout of the product page with high conversion rate, such as countdown, social sharing button, product feature description, product recommendation, etc.:

One more thing about trifunnels, we can set the step of skipping additional purchases in it. For example, the following means: if the customer sees the product, click Yes, then the system will automatically jump to the checkout page, omitting the addition to the shopping cart. One step; if the customer clicks NO, the system will jump to the homepage of the website.

The following product page is actually similar to the product page template in trifunnels, and the conversion rate is very, very good.

Therefore, when we choose themes, we try to find those themes that can fit the product page layout above.

Back to free themes, we want to browse the free themes to see what the demo effect of the product page looks like.

For example, the product page in the Simple theme looks like this:

I don’t recommend this kind of product page, because its pictures and descriptions require customers to slide the mouse down to see them, and important information is not displayed where users can see them at a glance.

Let's take a look at what the product page of the Minimal theme looks like:

Not bad, the pictures are presented in a list, the buttons are more prominent, and users can see the description at a glance after entering the product page. Moreover, there are product recommendations below.

After determining the theme, click Add theme to add the theme to the Shopify store:

After adding successfully, click Actions—>Publish next to the theme to publish the theme:

Click publish again:

Click preview under Actions to preview the shop style:

Below we will focus on the theme's home page settings and product page settings.

Click customize next to Actions to enter the theme customization settings:

First, we will see the main menu at the top of the homepage.

If you think that the menu is too much to affect the aesthetics, you can go back to the navaigation section to adjust the menu, such as putting cool gifts and funny gifts under creative gifts. Finally click save.

Back to the theme customization part, refresh the page, the menu becomes the following style:

The left column part.

Header : Click on Header, we can choose to display the search box or not to display the search box. Generally, we can check it to display the search box:

Logo : Click on select image to upload your LOGO. You can spend 20-30 US dollars to fiverr to find a designer to design. If you want a higher quality LOGO, go to 99design. If you don’t have a LOGO yet, just ignore this part.

Main menu : The main menu is selected by default, of course, you can also click change to change to another menu. The LOGO is displayed in the upper left corner of the page.

Announcement : You can check or uncheck the display. After checking, fill in text information, such as: 50% Off these gifts, this part of the content will appear at the top of the website homepage. In the link section, select the product set with a 50% discount. Click save.

Click to return:

Let's take a look at Slideshow again :

After you click in, you can choose the height of the carousel, you can check the "automatic rotation", you can choose the interval time for the automatic switching of the carousel, you can choose the picture transition effect, you can choose the font size:

If you only have one picture, you can delete other redundant content modules and leave only one content module. Click Slide–>remove content to:

Click Slide--> Select image to select the image of the carousel

Then you can write text on the carousel, fill in the title, button name, select button link, and finally save:

In fact, it is best if you can write a line of subtitles below the title, but the template we use does not provide this feature. In the Debut template, you can add a line of subtitles below the title. You can try it yourself. After adding the subtitle, it will be displayed like this:

Now let’s see what happens to the website after adding the carousel:

So, we already have a carousel and a menu.

The Nes part can be dragged and dropped to the bottom.

Next is popular this week, which is a collection of selected products. Make full use of this part, because this is the best place for you to sell products, and this part will help you sell a lot of products.

According to the product you want to sell, rename the title; choose to display 4-5 products in each row, generally choose 4, and the layout will be better; choose to display 1-2 rows of products, it is recommended to choose 2 rows.

Click Change to modify the product set, select the product set you want to display on the homepage, and then click Select. Then modify the title, and finally save.

Regarding how many products are placed, you can also try more, such as putting 2, 3, 4 to see which layout is more beautiful.

In the theme of Minimal, there is also a Featured Product section, which is usually the most competitive hot-selling product in your store. If you don’t need this section, you can delete the content.

The News section will update your blog posts, which can be kept or deleted.

Another important point here is that we need to add a Newsletter module. Although there is already a Newsletter in the bottom menu, the style is too ugly and we can delete it.

Click Footer--> Newsletter signup-->remove content:

Then click Add section-->Newsletter-->Add:

Edit the title and content, select the background color, and finally save:

The above is the settings on the homepage, the themes are different, and some details will be different.

Next is the setting of the product page.

We are now on the homepage setting page, click on a specific product to enter the product page setting, for example, click on the first product to enter:

Click product page to set this product page:

For example, display quantity options, choose the image enlargement format, place the thumbnail on the right or below the main image, whether to enable the product sharing social button (choose on demand, under normal circumstances, users will not share, unless they are passionate about a niche Users will only share products), enable related product recommendations, enable dynamic settlement buttons (required):

As I said before, the content of the setting will be different if the theme is different. For example, when setting the product page of the theme, you can choose the size of the main image.

So far, our website has already looked like something. The store can be filled with a little more product, and then it can start to drain.

One thing to remember: We have to look at the styles of competitor websites that do better. If you can’t find a similar theme in the Shopify theme market, you can go to themeforest.net. There are many excellent themes to choose from.

Go to theirforest official website and click eCommerce–>Shopify:

Browse these themes to see if you like them, click preview next to the theme to preview the theme:

There are many themes that are very beautiful and beautiful, but it will be more troublesome to install the themes purchased in this way in the Shopify store.

My suggestion is that you can choose the minimal theme I used above, fully understand the theme, and see the effect of the picture.

If you want to make your own pictures such as LOGO, you can use canva.com .

After logging into canva, you can customize the size, such as 250×100 pixels, and start designing:

Click on the text, select the text template and drag it to the blank box on the right, or add the text box directly and enter the LOGO name. Then adjust the font, size and color:

Then click on the element and search for the keyword game to see if there are any small icons in it that we can use. There are free and paid small icons, and the paid ones are generally $1.

When you are done, click download in the small right corner and select the PNG format to download. If it is a small payment icon, you need to fill in the credit card information at this time before you can download it after payment.

Go back to the Shopify theme customization section, click Header, and upload the LOGO picture. We can adjust the size of the LOGO displayed on the website by adjusting the number of Custom logo width.

The above is the setting about the theme that I want to talk about today.

Finally, we have set up a newsletter, and we must associate a sendlane account. Email marketing can be regarded as the most important part of this course, so we will provide a big discount of 50% in the newsletter section.

Next time, what we are going to talk about is how to find a good logo. I will tell you a few ways to design a logo.