Starting from scratch, learn to open a shop on shopify in 30 days and create emails in sendlane—Day30

Free 14 days Shopify shop application,

https://www.shopify.com/?ref=laoqu

On the 29th day, I have already given you the template for the abandonment recovery email, and finally we will put the email content in our sendlane.

We can set up email series for different topics, such as creating email series for abandoning purchases, creating email series for customers who have purchased, creating email series for users who subscribe to our Newsletter, and so on.

Here is an example of abandoning the purchase recovery email. Log in to Sendlane, click Automation-->add automation:

You see, we can choose according to the category on the left:

For example, in Sales&marketing, we can choose 5 or 3 email series to recommend products; in recover revenue, remarketing is used to retrieve shopping carts; in increase revenue, website visitors can be remarketed, etc. There are many options to choose from.

Let's start to set up abandonment to restore mail. Of course, the premise is that you have to link your Shopify account.

First, create a list of abandoned purchases.

The time interval and subject of the emails are as follows:

The first email will be sent 24 hours after the customer abandoned the purchase. Click the plus sign to add send email, then click Create new email, enter the name and subject:

Go to the next step, delete the email content, copy and paste the content in my template, remember to modify the hyperlink to your own shopping cart link, such as https://www.abc.com/cart

Finally, click Save and Continue in the upper right corner. After clicking Finish, you will return to the workflow and edit other emails:

So according to our email template yesterday, 3 follow-up emails need to be set in sendlane, just continue to set up according to the method above.

Let’s talk about the follow-up email settings for purchased customers.

Click automation-->add automation-->start from scratch (personally like to do this)-->workflow.

Select the customer list and enter the name:

Click Continue to enter the workflow.

If a customer purchases our products, then you can send a thank you email, and then you can up-sell some products.

such as:

Day 1: Thank You. Thank customers for buying, if you have any questions, please feel free to contact us.

Day 2: Special Offer. Provide some other products to customers.

Day 3: 50% OFF these items JUST FOR YOU (because you purchased from us already)

Day 4: Expiring tonight (50% off these products)

Day 5: No need to post.

Day 6: No need to post.

Day 7: No need to post. Or you can do a survey to find out what customers want to buy.

Therefore, after the customer purchases, your first email can wait 1 day before sending it. We want to optimize emails as much as possible to increase conversion rates. For example, in the 7 days above, we sent 4 emails, of which only 3 were actually recommending products.

If you want customers to remember you all the time, you can also choose to send emails every day to provide them with discounts and new products. Users like to shop.

If customers have bought something from your store before, they will be more inclined to buy something from your store again, because first: they have already consumed it with you; second: their shopping experience in your store should be good.

Original link of this article: Gu Xiaobei B2C Blog