Starting from scratch, learn to open a store on shopify in 30 days and save it from abandonment—Day26

-

 

Starting from scratch, learn to open a store on shopify in 30 days and save it from abandonment—Day26


Free 14 days Shopify shop application,

https://www.shopify.com/?ref=laoqu


Today we are going to talk about the shopping cart discarding and how we can set up a series of tracking emails to retrieve the shopping cart.

The first thing you need to understand is what a shopping cart discards.

Shopping cart discarding means that the customer left the product in his shopping cart, but did not complete the payment. We want to save such customers, re-attract customers to our stores and complete orders.

The first email: 2 hours after the customer discards the shopping cart, you want to send an email: hey, you forgot something.

This email is very straightforward and simple. It tells the customer like this: Hey, we noticed you forgot something, come back and go ahead and get it before we sell out.

Remember this point in time, this email was sent 2 hours after the customer left your website. For example, if a customer discards a shopping cart at 1:30 in the afternoon, they will receive this email at 3:30.

Second email: 24 hours after the customer discards the shopping cart.

Assuming that the customer discards the shopping cart at 1:30 pm on Monday, they will receive the second email at 1:30 pm on Tuesday, which roughly means: Hey, we noticed you forgot something. We sent you another email , but you didn't seem to have taken us on that particular offer. Did you forget it?

The purpose of this email is to remind customers. In fact, the first and second emails are both reminders.

The third email: 36 hours after the customer discards the shopping cart.

Suppose that the customer abandons the shopping cart at 1:30 pm on Monday, so it should be that the customer will receive the email at 1:30 am on Wednesday. It is indeed not the right time to receive the email in the early morning, but according to the time when the customer discards the shopping cart, the third email is indeed sent at 1:30 am on Wednesday.

Fourth email: 48 hours after the customer discards the shopping cart.

Then the time when the customer receives the email should be 1:30 pm on Wednesday. So on Wednesday, the customer will receive two emails.

Tell the customer this is the last chance: here is your last day/chance.

The content of the email can say: Hey, take 30% off on us, just come back and finish your purchase.

This email is to encourage customers to complete the payment. We can also provide a discount in the third email, such as 30% off, and then emphasize in the fourth email that this is your last chance to use this discount.

The above four tracking emails are set up to restore the shopping cart.

Therefore, regarding the recovery of the shopping cart, we will set 4 emails in hourly basis. After discarding the shopping cart, we will receive 2 emails within 24 hours, and we will also receive 2 emails in the next 24 hours. Of course, you can also lengthen the mail interval.

These redemption emails will motivate customers to take action, and will bring back customers who left without completing their orders and bring more orders.

This article comes from Gu Xiaobei's B2C blog


Comments

Post a Comment

Popular posts from this blog

Fresh and spicy, easy to use! Milk Mala Tang for soup

-
Image
Fresh and spicy, easy to use!  Milk Mala Tang for soup Mala Tang has always been a favorite of girls. You can eat all kinds of ingredients you like in one meal. You can do it yourself, clean and hygienic, delicious and delicious. 【Ingredients】 Shiitake mushrooms, enoki mushrooms, water spinach, potatoes, egg dumplings, rice cakes, all kinds of favorite meatballs, hot pot noodles, Chinese cabbage (my favorite, but unfortunately not stocked at home) 【Ingredients】 1 hot pot base, 1 bottle of pure milk, 2 cloves of garlic 【step】 1. Prepare ingredients and ingredients; 2. Add a little oil over the heat, saute the garlic, add the hot pot bottom material and stir fry until fragrant; 3. Pour in water and milk, bring to a boil, and remove the hot pot bottom material residue; 4. Put in a variety of meatballs and vegetables that are not easy to cook, such as potatoes, shiitake mushrooms, and see if the potatoes can almost be smashed; 5. Finally, put in the vegetable and vermicelli and boil th...
Read more

Secret Hubei Tour: Enshi Earth Heart Valley, named "China's Most Beautiful Wonderland" by CNN

-
Image
  Secret Hubei Tour: Enshi Earth Heart Valley, named "China's Most Beautiful Wonderland" by CNN The return of Huangshan does not look at the mountains, the return of Jiuzhai does not look at the water, the return of the center of the earth does not look at the valleys. Enshi Geoxin Valley, which has "the world's first ancient person, China's first Zhanggu, and the first ancient road in Bachu", is famous for its "ancient, secluded, dangerous and strange".  Through the ages of Hongmeng and the endless creation of nature, the geological wonders of Zhanggu gradually formed during the Triassic period 250 million years ago have created the deep canyons, the standing walls, the Milky Way waterfall, the dark river gold, and the ancient forest of vines and pythons; In the depths of this primitive, vast and beautiful Zen realm, the ancient civilization and origin of mankind was born. The "Remains of the Founding of Homo erectus", 2.15 million y...
Read more

To make sauerkraut fish, whether to put sauerkraut or fish first, 10 makes 9 people wrong, no wonder the fish is heavy and not fresh

-
Image
To make sauerkraut fish, whether to put sauerkraut or fish first, 10 makes 9 people wrong, no wonder the fish is heavy and not fresh When the weather is hot, people will reject the food they eat and don’t want to eat hot food. Even if it looks good and tastes strong, you will find that you have no appetite, let alone eat more.  If you make some sour food at home, you will like to eat it. The sour food is appetizing, you want to eat more, and the sour dishes can also be used as a meal, but you want to make low-key sour Sour dishes are not simple, and when making sauerkraut fish, whether to put sauerkraut or fish first, 10 makes 9 people wrong. No wonder the fish is heavy and not fresh. When the weather is bad, some people will think about eating fish. It is high in nutrition and it has many benefits for people to eat. At this time, everyone will think of making pickled fish at home. The taste is sour and sour, which is very suitable for cooking.  The taste of sauerkraut is a ki...
Read more