Starting from scratch, learn to open a shop on shopify in 30 days and make attractive ad copy—Day20

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There are four aspects of advertising copy to pay attention to: opening words, emoticons, call to action, to create a sense of rarity and urgency.

01

Opening words

There are three forms of opening words: throwing questions, clarifying opinions, and making controversial remarks.

Throwing questions , such as Do you like cats? It's very simple. Use questions to attract users' attention, let them give you answers, and interact with your ads.

Clarify opinions , such as Cats are the best pets.

Make controversial remarks , such as Cats are way better than dogs. Such remarks should be used with caution. If the controversy is too great, your account may be blocked, such as some political and defamatory remarks.

Cats are way better than dogs, if your copy is like this, but the audience is dog lovers, then your advertising will not bring good results.

Controversial remarks can play a very good role, but remember to locate those controversial remarks. For example, the above sentence is suitable for targeting cat lovers.

02

Emoticons

Add emoticons in the copy to attract attention, such as:

Here is a website to find emojis, there are many emojis you can use: https://emojipedia.org

After entering the website, enter the desired emoji search, such as cats:

Click the emoji you want:

Then click Copy, and paste it in the most appropriate place when writing the copy:

03

Call to action

The call to action must be strong, such as: Show your cat loving support with this incredible new Cat Mug. Click here–> [LINK]

Moreover, the call to action should be more descriptive, not too general like Get Yours Today. Look at our example above and use incredible to express this incredible emotion.

04

Create a sense of scarcity and urgency

Here I provide 4 ways to create a sense of scarcity and urgency in marketing activities.

A: Create a sense of urgency in time, discounts for a limited time. For example, Only for next 24 hours. B: The price can be a few discounts, such as a 50% discount, 50% off, or a direct reduction, such as a $10 reduction. C: Limited supply, such as limited to the first 50 customers. D: Eye-catching sales slogans, such as SUPER BLOWOUT SALE, jumping off the building big sale, etc.

I remember someone did such a study before. Everyone was queuing to buy printers, and suddenly someone jumped in the queue, which obviously caused public outrage.

The next day, they did another test. Instead of jumping in the line as rudely as the first day, they said to the person in the front line: "Hello, I need a printer urgently because..." They Tell the people in front of you why. In this way, because they provide reasons, even if they jump in the queue, they won't make others angry.

If it is reflected in our marketing activities, if you can give a reason for advertising when you advertise, you will not annoy the audience. If you tell your audience that I advertised because we are going to have a clearance sale, with a 50% discount on the whole show, then the audience will gladly accept your advertisement.

However, if you tell the audience: "You buy my product, here is the link, buy it now." Then the audience is estimated to be angry, there is no reason, why let others buy?

So, creating scarcity is really important. Be sure to find a reason. Don't say something like: "I want to sell it to you, because I want you to enjoy this product and I can make money." This is too naked. The above four ABCDs can be the reason why you let customers see the advertisement.

Based on the above, our advertising copy can look like this:

Under normal circumstances, I will say the call to action twice. Because sometimes only this section of FB ad copy appears:

You need to click See more to display the following part:

So we need to make sure that the audience can see the first Get yours here at first sight, and click on see more to see a get yours here in the future.

In summary, the copywriting is actually not complicated, but it really deserves your attention.

Source of this article: Gu Xiaobei's B2C blog